Following its launch in 2026, ESTON International’s Asia Desk division has quickly become an active player in connecting Asian investors with the Central and Eastern European (CEE) real estate market.

Market Entry and Initial Results

‍In the period leading up to the Lunar New Year, the Asia Desk had already begun building relationships across Asian markets, resulting in the rapid emergence of initial business inquiries and cooperation opportunities.

Since its launch, activity has remained strong:

• regular inquiries related to office and industrial properties,

• ongoing property viewings and market consultations,

• and a steadily strengthening presence of Asian investors in the region.

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Growing Interest and Strategic Partnerships

‍In recent months, several of the incoming and proactively generated connections have developed into strategic framework agreements, laying the foundation for long-term cooperation.

Early experiences clearly indicate strong and continuously growing interest in the CEE real estate market from Asian investors.

China–CEE Industrial and Urban Development Cooperation

‍One partnership has been established with an organization that plays a key role in coordinating Chinese investors, companies, and industrial projects, and is involved in China–CEE urban regeneration and industrial development initiatives.

The aim of this agreement is to provide structured market entry support and real estate expertise to companies interested in the region, with a particular focus on the industrial and logistics sectors, where ESTON has significant portfolio strength and experience.

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HinLe – Entry into the Commercial Real Estate Market

‍The cooperation with HinLe Real Estate Agency marks another important milestone.

HinLe is one of the most active players in the Hungarian residential market, with an extensive Asian client base and significant transaction volume.

The partnership has a dual objective:

• to support HinLe’s entry into commercial real estate advisory with ESTON’s professional expertise,

• and to unlock new investor relationships and project opportunities through the collaboration.

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CCTA – A Partner with Diplomatic and Business Expertise

‍The Asia Desk has also established cooperation with the experts of CCTA (Chinese–Hungarian Consulting Team), who bring extensive international and diplomatic experience.

The team includes former diplomatic professionals with deep market and cultural knowledge, supporting the regional presence of Asian clients.

Within this cooperation, ESTON:

• provides real estate advisory support,

• jointly expands project opportunities,

• and contributes to the efficient management of client relationships.

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Institutional Cooperation

‍Cooperation with HIPA plays a key role in the Asia Desk’s operations, enabling the alignment of investment promotion efforts.

As a result of this collaboration, ESTON is able to:

• present a broader investment perspective,

• offer more complex, integrated solutions,

• and more effectively support the regional expansion of Asian clients.

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Outlook

‍In the first months following its launch, the Asia Desk has already established several concrete partnerships and continues to experience growing interest from Asian markets.

The focus for the coming period includes:

• hosting and supporting investor delegations,

• developing further strategic partnerships,

• and strengthening ESTON’s presence across Asian communication channels.

Since its launch, it has become clear that significant growth potential lies in Asia–CEE real estate relations, which will further strengthen ESTON’s international position in the long term.

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