Asia Desk

Supporting Asian clients across Central and Eastern Europe

From 2026, ESTON International has expanded its advisory platform with the launch of the Asia Desk, a dedicated service designed to support not only Asian investors and companies in their real estate activities across Hungary and the wider Central and Eastern European region, but European corporations driven to explore opportunities in the Asian region, focusing mainly on China.

The Asia Desk provides structured, market-driven and culturally informed advisory.

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DEDICATED SUPPORT FOR ASIAN INQUIRIES

WE FORMULATE STRATEGIES.

ABOUT THE ASIA DESK

Integrated advisory across the full real estate lifecycle

The Asia Desk is led by Gergely Török 杜毅, Head of Asia Desk, who combines extensive real estate market experience with a strong international background. Fluent in Chinese and familiar with Chinese business culture, he primarily supports Chinese investors and corporates exploring opportunities in Hungary and across Central and Eastern Europe.Through close cooperation with ESTON’s service lines — including Office Agency, Industrial & Logistics, Capital Markets, Valuation, Property Management and Project Management — the Asia Desk provides integrated advisory throughout the entire real estate lifecycle. This allows Asian clients to receive consistent, single-point-of-contact support from market entry and site selection to transaction execution and long-term asset operation.

Why Asia Desk

Over the past decade, Asian investment and corporate presence in Central Europe has been steadily increasing. However, differences in business culture, decision-making processes and market practices require a specialised advisory approach. ESTON’s Asia Desk combines deep local market expertise with regional experience and cultural understanding, offering tailored solutions that go beyond traditional transactional advisory. Our goal is to build long-term partnerships and support clients in navigating both the commercial real estate market and the regional business environment.

Services

How we support Asian clients

Market Entry Advisory

Strategic guidance, market research for companies and investors entering the Hungarian and CEE markets.

Location & Site Selection

Identification and evaluation of office, industrial and development opportunities.

Investment Advisory

Support for acquisitions, investment structuring and market analysis.

Leasing Advisory

Office and industrial leasing support for occupiers entering the region.

Valuation & Market Analysis

Independent valuation and detailed market insights to support decision making.

Project & Property Management

End-to-end support from development to long-term asset operation.

Team

Meet Our Expert

Gergely Török 杜毅

Head of Asia Desk

Gergely leads ESTON’s Asia Desk and supports Asian investors and companies in their real estate strategies across Hungary and Central and Eastern Europe.

Contact

Let's Connect!

Whether you are exploring opportunities in Hungary or planning expansion across Central and Eastern Europe, ESTON’s Asia Desk provides dedicated support tailored to the needs of Asian clients.